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The interns will conduct marketing research to design, develop and deliver an integrated marketing plan for two new cancer detection products, called LungSign™ and OralAdvance™. Each intern will conduct a competitive analysis using visual tools in order to identify underutilized market opportunities. Based on the analysis, the interns will deliver recommendations for a marketing mix and communications plan and design a creative strategy for increased use of these early detection products.
Dr. Ginger Grant
Elizabeth Cairns and Sushant Trivedi
Perceptronix
Business
Life sciences
Simon Fraser University
Accelerate
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