Identifying Marketing Opportunities for New Cancer Detection Products, LungSign(TM) and OralAdvance(TM)

The interns will conduct marketing research to design, develop and deliver an integrated marketing plan for two new cancer detection products, called LungSign™ and OralAdvance™. Each intern will conduct a competitive analysis using visual tools in order to identify underutilized market opportunities. Based on the analysis, the interns will deliver recommendations for a marketing mix and communications plan and design a creative strategy for increased use of these early detection products.

Faculty Supervisor:

Dr. Ginger Grant

Student:

Elizabeth Cairns and Sushant Trivedi

Partner:

Perceptronix

Discipline:

Business

Sector:

Life sciences

University:

Simon Fraser University

Program:

Accelerate

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