Related projects
Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
Using financial rewards (such as gift cards, free movies, etc.) has been shown to be effective in increasing physical activity levels in the short term (i.e., three months). However, there remains little evidence to support the use of financial rewards in changing behaviour in the long term (i.e., 12 months). This project will examine the long-term effects of using small financial rewards in a smartphone health application to increase daily steps and minutes of physical activity after a 3-month intervention (at 6 and 12 months). This research collaboration will result in the collection and analysis of a large data set examining changes in people from Leeds, UK. Additionally, the partner will benefit from the collaboration with assistance in app product and content development, in addition to evidence-based behavioural science app features to increase long-term behaviour change and app use/engagement.
Marc Mitchell
Caterpillar Health
Life Sciences
Information and cultural industries
The University of Western Ontario
Accelerate
Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
Find the perfect opportunity to put your academic skills and knowledge into practice!
Find ProjectsThe strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.