Ivey Business Strategy Internship

The building of client relationships start with the company’s in-house Sales team, who have traditionally employed methods that required significant in-person interaction with potential clients. With the social distancing measures that are in place due to COVID-19, much of what the Sales team has traditionally done to engage with customers must now evolve. The challenge at hand is to: 1) research and evaluate preferred methods of communication to existing customers, 2) reassess the traditional sales methodologies of the current Sales team, and 3) evaluate new methods of communicating product information to a digital and largely work-from-home client base.

Faculty Supervisor:

Eric Morse

Student:

Partner:

T&T Power Group

Discipline:

Business

Sector:

Wholesale trade

University:

The University of Western Ontario

Program: