Materialism, Minimalism, and Motivation: The Impact on Athletes’ Financial Well-Being

The way people spend their money—their consumer behaviour—can be categorized in terms of materialism or minimalism. More specifically, materialist individuals tend to accumulate material goods, seek new acquisitions often overbuying, and cling to useless objects. In turn, minimalists purchase only essential items, reuse what is still functional, and discard the superfluous. Although materialism is often associated with extrinsic motivation and minimalism is associated with intrinsic, this relationship is more complex. For example, materialists can be linked to intrinsic goals when resource allocation is done in an altruistic manner aiming to help others, and minimalism can be driven to project an image of sustainability to achieve social status and prestige. It is important to better understand how motivation orientations impact consumer behaviours because these concepts impact financial well-being. A better understanding of how these concepts interact can help prevent the negative consequences that may accrue from low financial well-being (e.g., bankruptcy, stress and anxiety, depression). As such, the goal of this study is to explore the influence of motivation orientations on the impact of consumption behaviours on financial well-being.

Faculty Supervisor:

William Falcao

Student:

Partner:

Pontifícia Universidade Católica do Paraná

Discipline:

Business

Sector:

Education; Finance and Insurance

University:

Concordia University

Program: