Moose Hide Campaign, Post Secondary Engagement and Initiatives –Strategy and Outreach Project

The Moose Hide Campaign is a nationwide grassroots movement in Canada dedicated to ending violence against women and children. Founded in 2011 by Paul Lacerte and his daughter Raven, the campaign originated from a hunting trip where they harvested a moose and decided to use its hide as a symbol of their commitment to ending violence. The campaign encourages men and boys to take a stand and be active participants in creating safer communities. It engages diverse communities, including post-secondary institutions, governments, unions, and individuals, by distributing moose hide pins that symbolize personal commitments to ending violence. Having distributed over 6.7 million pins, the campaign aims to expand to 10 million pins, continuing to engage new audiences while deepening involvement with current supporters. Key challenges include increasing outreach to student communities, ensuring sustained engagement and education about the campaign’s message, and securing long-term financial sustainability. An intern would play a pivotal role in coordinating Moose Hide Campaign Day and supporting post-secondary engagement, focusing on event management, outreach, and marketing initiatives.

Faculty Supervisor:

Laurie Dean

Student:

Partner:

Moose Hide Campaign

Discipline:

Business

Sector:

Education; Other services (except public administration)

University:

Vancouver Island University

Program: