Patient-Centricity: Design, Marketing and Organizational Requisites

With the growth and prevalence of digital and social media, patients have started to gain more control of their health management. This has led to their having a greater say in the design, production, delivery, and marketing of drugs. Sooner than later, more and more companies will be listening to patients while trying to find innovative ways to incorporate these concerns in their manufacturing and delivery of products in a competitive market. By tapping into the collective wisdom of patients, practitioners and organizations, this research will examine the role of this new generation of empowered patients in the design, marketability and competitiveness of pharmaceutical products. The intern and the partner organization will study patient needs and the practices of healthcare organizations to arrive at a better understanding of the phenomenon. Researchers will also find barriers and suggest ways to help pharmaceutical companies address patient concerns in their strategies more readily.

Faculty Supervisor:

Ron Babin

Student:

Partner:

Idea Couture Inc

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Toronto Metropolitan University

Program: