Predictive Content Marketing Analyses

Globally, companies now spend upwards of $200B per year on on-line content marketing (CM) materials and strategies, with this expending rapidly year-over-year at double-digit rates. These activities and efforts are changing how traditional corporate sales funnels function as now, in CM driven markets, clients and customers chose to arrive into a given company’s sales funnel after having already become well-acquainted with the markets available products and services, their expected price points, and their available reviews and social media commentary. For companies active in CM it is, therefore, becoming increasingly critical to produce the right and effective CM materials at the right time in order to attract clients and customers into the sales funnel. Poor, mediocre, missing, or indifferent CM materials can even act to drive clients and customers towards competitor offerings. TO BE CONT’D

Faculty Supervisor:

Stephen Neville;Thomas Darcie

Student:

Partner:

Wesley Clover (Victoria, BC)

Discipline:

Engineering

Sector:

Management of companies and enterprises

University:

University of Victoria

Program: