Starworks (Developing Disability Association) New Market Potential

The intern will conduct literature review and database queries to locate new industries for Starworks (social enterprise of the Developmental Disabilities Association) to target marketing of their assembly services (tradeshow bag stuffing, test kit assembly, product re]labeling, etc). The intern will then conduct email and telephone surveys to measure willingness to pay and fit with Starworks abilities. Two industries will be selected and local firms selected for in]depth interviews to understand potential customer specific needs and barriers to use.

Faculty Supervisor:

Dr. Paul Cubbon

Student:

Laura Simonsen

Partner:

Starworks Packaging (Developmental Disabilities Association)

Discipline:

Business

Sector:

Finance, insurance and business

University:

University of British Columbia

Program:

Accelerate

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