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This research focuses on the trade of Canadian wild foods, such as morel mushrooms, wild blueberries
and fiddleheads. The major operational challenge in the sector is connecting remote, rural contexts of
production with global, urban centres of consumption. A distributor’s competitive advantage rests on
constant innovation of the informational, social and pricing techniques that motivate casual labour to
travel long distances and work long days for the harvest, and on the development of field processing
instruments that help determine, add to or preserve the value of the product. A commitment to social
and environmental justice in production and trade is also key: ethical concerns are central to wild
food’s perceived value. Conducting ethnographic research as a participating observing living and
working with the harvesters of wild mushroom and plant products, the intern will develop in-depth
knowledge about the array of techniques and instruments presently used to translate between these
varied interests and contexts.
Shiho Satsuka
Forbes Wild Foods
Sociology
Manufacturing
University of Toronto
Accelerate
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