Management of Context for Smartphone-based Marketing for Brick & Mortar Retailers

Smartphones are not only incredibly powerful computing devices, but also sophisticated sensor platforms. Leveraging sensed user context, such as location, to provide targeted advertising has been discussed as a potential application of ubiquitous sensing in the literature, and is beginning to appear in industrial applications. In this proposal we describe the innovations necessary to realize […]

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Processes for Ensuring Mobile Educational Game Quality

Software developers have been quick to capitalize on the growing number of children using smartphones, publishing enough educational titles to warrant their own category on the Apple App Store. However, establishing the efficacy and usability of these mobile educational games can be difficult and expensive. Heuristics are commonly used during the evaluation of user interface […]

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