This project will primarily involve the commercialization and business development strategies of Optemo’s shopping platform. While Optemo experienced positive results from its trial run with Best Buy Canada, it needs to acquire the ideal customers in order to generate momentum and awareness of the product and its benefits. It will be important to identify […]

  During this Mitacs project, our goal is to investigate how effectively Optemo can extend the intelligent that is built upon the retailer’s business intelligence as well as aggregated and in-session experience to the product detail page. To achieve this goal different approaches that are proposed in the literature will be implemented and tested. The […]