Building a Multimodal AI/ML Insights Engine for Data-Driven VLT Game Optimization
This project aims to help International Game Technology (IGT), a global leader in gaming, better understand what makes their Video Lottery Terminal (VLT) games successful. Currently, IGT finds it hard to link specific game features (like bonus rounds or themes) to how well a game performs or how long players stay engaged. This project will solve this by using advanced Artificial Intelligence (AI) and Machine Learning (ML) to analyze both player feedback (from focus groups) and game performance data. By combining these different types of information, IGT will get a powerful “AI/ML Insights Engine”. This new tool will allow them to make more informed decisions about designing games, allocating resources, and improving player engagement, moving beyond guesswork to a data-driven approach.
View Full Project DescriptionShadi Aljendi
IGT
Computer science
Arts, entertainment and recreation; Information and cultural industries
University of New Brunswick
Business Strategy Internship
