Resilient Yonge
The COVID-19 pandemic hit Toronto’s Downtown Yonge business area hard. This unique district, normally a centre of tourism, commerce and culture, suffered significant impacts in 2019 and 2020 with the loss of workers, students and visitors to the area. Now, with the re-opening of the province and some of those workers and students returning, businesses in the area are trying to recoup steep losses, and re-attract customers, while they are preparing for further disruptions to come with the planned construction of a new transit station at Queen Street, and the City of Toronto’s YongeTOmorrow revitalization project.
This two-year Business Strategy Internship project will unite the Downtown Yonge Business Improvement Area (DYBIA) and its members with four interns from Ryerson University with expertise in urban planning, neighbourhood revitalization, and public space activation to develop, implement and evaluate innovations aimed at helping businesses increase social and economic resilience post-pandemic and into the future. The interns will plan their strategies in consultation with local business owners to be informed by available data and reporting. They will work with partners on implementation and then monitor and gauge success using a range of methodologies in an iterative and collaborative framework.
This project will be overseen by Cherise Burda, Executive Director of City Building Ryerson, and Cheryll Diego, Public Realm Experience Manager at the DYBIA, and led by two Academic supervisors at Ryerson University: Victor Perez-Amado (Assistant Professor, School of Urban and Regional Planning), and Dr. Dave Colangelo (Assistant Professor, Professional Communication).
View Full Project DescriptionVictor Perez-Amado;Dave Colangelo;Dave Colangelo;Victor Perez-Amado
Downtown Yonge Business Improvement Area
Sociology
Administrative and support, waste management and remediation services
Toronto Metropolitan University
Business Strategy Internship