A Case-Based Approach to Integrating the “Fail Fast” Philosophy into Business Planning

This goal of this project is to develop a business plan for a searchable and interactive neighbourhood

website that aggregates information obtained by journalists and other sources. Theoretically, the grad

student researcher will explore how to incorporate the philosophy of “failing fast” into the confines of

a traditional business plan. To do this, specific case studies will be chosen for analysis. Case study

research has been defined as “an empirical inquiry that investigates a contemporary phenomenon

within its real-life context; when the boundaries between phenomenon and context are not clearly

evident; and in which multiple sources of evidences are uscd.” Advocates of the case study method

emphasize its effectiveness in understanding and analyzing complex, unique situations. The case study

research method will be applied in this project. The partner organization benefits from both a new

perspective to developing a business plan, as well as Irom the actual plan itself.

Faculty Supervisor:

Darren Meister

Student:

Partner:

The Vancouver Sun

Discipline:

Business

Sector:

Information and cultural industries

University:

Western University

Program:

Accelerate

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