Casual Storytelling – How theme, story and setting affect level of engagement in mobile games

Mobile games have been dominating the Canadian video game industry over the past few years. However, the growing number of game releases creates an increased necessity to focus on quality in order to stick out of the mass. While storytelling has proven to greatly increase user
engagement in PC and console games, it is rarely used in mobile games. This creates an opportunity to explore if and how storytelling can be used in mobile games to achieve a similar effect. By analyzing the impact that narrative, theme and setting have on players, we seek to deepen the understanding how these components can be used to create more enjoyable user experiences. This research will be applied to a range of V2 Games projects to improve their product quality.

Faculty Supervisor:

David Fracchia


Philipp Reith


Victory Square Games




Information and communications technologies




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