Defining a Business Strategy for MDIT Innovation’s Clinical Management Software

Clinical Management Software (CMS) and Electronic Medical Records (EMR) are key components of today’s life sciences and healthcare organizations. They are particularly relevant to Clinical Trial Management Systems (CTMS) used in the development of pharmaceuticals. The collection and management of patient information in CTMS is facilitated through Electronic Data Capture (EDC) systems, which can coordinate vast amounts of detailed statistics and reduce the costly expenditures of poor quality data and the delays associated with resolving inconsistencies. MDIT Innovations Inc. of Vancouver, BC is a highend technology company that provides integrated software solutions applicable to clinical management, CTMS and EDC system. A comprehensive assessment of MDIT’s current business plan will be conducted to test key assumptions and validate their strategic direction. The analysis will include an evaluation of the competitive landscape, market opportunities, and general industry trends. Ultimately MDIT hopes to use this information to generate innovative product strategies and resolve the problems delaying EMR adoption in health care systems and drug discovery processes.

Faculty Supervisor:

Dr. Colleen Collins

Student:

Oba Harding

Partner:

MDIT Innovations Inc.

Discipline:

Business

Sector:

Life sciences

University:

Simon Fraser University