Digital Media Project: Affecting attention and emotion in a digital world

Human history is punctuated by new innovations that reshape the way people interact and process information, (e.g., the telegraph, the telephone, radio and TV). We are in the midst of a digital revolution, and old theories and methods for understanding and shaping the way people process information are woefully inadequate. This is evident both in the information overload that we in society are experiencing today, and in the inability of many companies to make themselves heard above the digital din. By working with a global advertising industry we will discover firsthand the current real-world challenges that are faced by companies wishing to reach out to consumers. Through our research we will test, develop and apply new theories of attention in both the lab and real world settings. TO BE CONT’D

Faculty Supervisor:

Alan Kingstone

Student:

Eleni Nasiopoulos

Partner:

Mindshare Canada

Discipline:

Psychology

Sector:

Life sciences

University:

Program: