Evolution of digital access modes in Employee and Family Assistance Programs

Shepell·fgi is a leading provider of Employee and Family Assistance Programs (EFAPs) for domestic and global clients. As digital technology and online social networks became increasingly important, Shepell·fgi added new digital services (First Chat, Video Counselling, Online Access, and other online programs) other than the traditional delivery channels (telephone and in-person appointments). Many recent studies focus on analyzing the clinical and monetary effectiveness of these online programs, however, rarely do they focus on user demographics. The goal of this research proposal is to provide statistical longitudinal demographic analysis of 2010-2013 data from Shepell·fgi. The results of these research findings will allow Shepell·fgi to make confident decisions with regards to investment and expansion of their online programs. A better understanding of demographic trends of support delivery will help Shepell·fgi counsel their clients more effectively.

Faculty Supervisor:

Dr. Hanna Jankowski

Student:

Yanhua Tian

Partner:

Shepell-fgi

Discipline:

Mathematics

Sector:

Finance, insurance and business

University:

York University