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Social media has substantially changed the information landscape for winter backcountry recreation (e.g., backcountry skiers and snowboarders, mountain snowmobile riders and snowshoers), which has created both opportunities and challenges for avalanche safety. The Avalanche Research Program at Simon Fraser University and Avalanche Canada are conducting a study to examine how recreationists seek, share and introduce social media related information to their avalanche risk management process. Grounded in existing research in social media and risk information seeking and processing, the study uses a mixed methods approach including interviews and an online survey to provide avalanche warning services and educators with tangible recommendations on how to capitalize on the opportunities that social media offer and combat the associated challenges.
Pascal Haegeli
Amelie Goulet-Boucher
Avalanche Canada
Environmental sciences
Other
Simon Fraser University
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