Exploring predictive analysis models to improve online sales performance

Faire Child Makewear Limited (Faire Child) is a Nova Scotia start-up company created to design and market a line of fashionable and sustainable childrens outerwear. Faire Child developed an opertalization plan in collaboration with an outside consultant in December 2017. Despite having executed the plan as designed, the activities that were undertaken did not result in sales, and the click-through rates, though impressive, are not converting to sales. In addition, FaireChild has just acquired all of the manufacturing equipment needed to begin manufacturing themselves. With these facts in mind, the overall objective of this project is to create and validate a plan to improve conversion rates through business model innovation, and investigate the best-practices engagement models of B to B sales in the luxury childrens wearable markets. TO BE CONT’D

Faculty Supervisor:

David Roach

Student:

Stacey Taylor

Partner:

Faire Child

Discipline:

Business

Sector:

Manufacturing

University:

Program: