HAT TRICK: An innovative health promotion program for men

Despite the benefits associated with staying physically active and eating a healthy diet, men are less likely than women to engage in these behaviours. Healthy lifestyle programs that are offered in collaboration with professional
sport teams have been found to engage men in being more active and eating healthier. HAT TRICK was designed to specifically target men and is being offered with major junior ice hockey teams in the Canadian Hockey League
(CHL). Researchers at the University of British Columbia have partnered with the Canadian Men’s Health Foundation (CMHF) to expand and evaluate HAT TRICK in communities across British Columbia. The results of this research will provide evidence into the effective delivery of health-related information to men and directly support CMHF’s mission to inspire Canadian men to live healthier lives.

Faculty Supervisor:

Cristina M Caperchione

Student:

Partner:

Canadian Men’s Health Foundation

Discipline:

Sociology

Sector:

Other services (except public administration)

University:

University of British Columbia - Okanagan

Program: