Increasing support for posthumous organ donation in Canada: Preaching to the Unconverted

Our project will investigate reasons for and against posthumous organ donation, and aims to better understand the motives and deterrents for becoming, or not becoming, a registered organ donor. The results of this study will inform the development of public awareness campaigns designed to address the concerns and viewpoints of the Canadian public and have a lasting impact on increasing organ donation registration. This project is relevant to the intern?s doctoral research on public trust in posthumous organ donation, and will further Lashbrook Marketing and Public Relations? goal to be a leader in the design of public education campaigns that have widespread social impact and contribute to the public good.

Faculty Supervisor:

Jacquelyn Burkell

Student:

Anita Slominska

Partner:

Lashbrook Marketing & Public Relations

Discipline:

Medicine

Sector:

Media and communications

University:

Western University