Innovative Business Strategies: Business development and marketing of drone technology in international development contexts and specialized professional development programs in domestic postsecondary environments

The internship will focus on two case studies in the area of business and marketing research, aiming to integrate academic level rigour with practical relevance. First, the intern will consider how drone-based research tools can be managed and marketed in an international development context that engages local networks of drone users whilst maintaining technological standards and respecting local regulatory frameworks. Second, drawing on the case of the Certified Professional Impact Analysis Program at Queen?s, the intern will assess the applicability of available research on the optimal marketing and course delivery models to the program, drawing conclusions about research applicability and defining questions for future investigation.

Faculty Supervisor:

Gregory Libitz

Student:

Nicoline Janne Vrouwtje van Kan

Partner:

Limestone Analytics Inc

Discipline:

Business

Sector:

University:

St. Lawrence College

Program: