Insight from the top 2 000 mobile games found in the Apple store

The organization partner is currently allocating video advertisement inside mobile applications. The mobile applications that publish the video advertisement are designated as publisher. To allocate the video advertisement inside the right mobile application, the potential publishers are manually searched in the Apple App store. This search process is a bottleneck. It also involves a lot of manual work and room for error. The intern will use technologies in order to gather information on the top 2 000 mobile applications in the Apple App store. The information will represent contextual, descriptive and ranking information from each mobile application. Afterward, the intern will have to segment and do a correlation analysis in order to provide insight on successful features of top ranked mobile apps. The partner will benefit from this research project as information is gathered, an

Faculty Supervisor:

Denis Larocque

Student:

Jean-Philippe Mallette

Partner:

Floop Technologies

Discipline:

Business

Sector:

Digital media

University:

Program: