Online public consultation in the property development industry

Over the years, the methodology for public consultation has evolved to include public information meetings and hearings, telephone polls and surveys, and most recently online engagement. Increasingly, government is emphasizing evidence-based decision-making. They recognize that existing methods are lacking in reaching a broad demographic. Internet communication technology has made it possible to reach a broader spectrum of the public. However, until recently, that interaction has been anonymous and anecdotal at best. The objective of the proposed research is to explore the use of online public consultation technology to advance best practices within the real estate development industry. The project aims to investigate the ways online consultation generally, and the PlaceSpeak platform with location-based authentication in particular, can enrich public development consultation bringing together current and traditional outreach methods.

Faculty Supervisor:

Dr.Penny Gurstein

Student:

Maureen Mendoza

Partner:

PlaceSpeak

Discipline:

Urban studies

Sector:

Media and communications

University:

University of British Columbia