Persuasive Micro-Data Videos (MDVs) to support children’s outdoor play and learning in schools

Micro Data Videos (MDVs) are short videos, typically under one minute in length, that incorporate data visualizations to tell compelling, data-driven stories. In today’s fast-paced world and with increasingly shorter attention spans, MDVs have become a highly popular format for disseminating data-based information. Their strength lies in the ability to present factual data to the general public, regardless of their level of data literacy, in a timely, accessible, and engaging way. However, crafting an engaging and informative data-based story for such a brief timeframe is challenging, especially when the goal is to influence viewers’ perceptions and/or behaviors.

This research aims to advance the understanding of persuasive data storytelling and narrative visualization by exploring the persuasive potential of MDVs. We plan to develop a set of design guidelines for creating persuasive MDVs, which can be used to produce videos that swiftly raise viewers’ awareness and influence their attitudes/behaviours regarding health-related issues. Specifically, we intend to design, produce, and evaluate persuasive MDVs targeting educators, with the goal of advocating for the importance of outdoor play for children’s mental, emotional, and physical development.

Faculty Supervisor:

Pourang Irani

Student:

Partner:

Provincial Health Services Authority

Discipline:

Computer science

Sector:

Health and Related Sciences & Technology; Information and cultural industries; Professional, scientific and technical services; Public administration

University:

The University of British Columbia - Okanagan

Program: