Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
This research project will investigate the sales skills that enable salesperson performance for the modern sales environment. This will help to improve recruiting practices for organizations and will enable organizations to better prepare their employees for sales-related positions, and better prepare the existing sales team by incorporating the findings of this study in their sales training. The project involves an extended quantitative study on sales skills for top performance, understanding the top sales skills based on recruitment industry data, and an academic literature review and matching these skills to sales performance. This project extends Dr. Peesker’s innovative new approach to sales leadership research using mixed-approach (both quantitative and qualitative methods). The partner organization, CPSA, will benefit from this research by being able to better support their education partners and employers to establish national occupational standards and produce more graduates with the skills needed to succeed in sales jobs.
Canadian Professional Sales Association
Professional, scientific and technical services
Find the perfect opportunity to put your academic skills and knowledge into practice!Find Projects
The strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.