SalesChoice Go-to-Market Strategy

Even a company like Apple cannot hope to survive and grow if its end customers do not fully understand what it is that Apple sells. That, in a nutshell, is the challenge SalesChoice, an Artificial Intelligence (AI) Software as a Service (SaaS) company, faces today and why this project is critical to the company’s survival and growth. SalesChoice’s understanding among potential customers is limited and often misleading, which in turn has impacted its growth. This is the challenge that the Mitacs SalesChoice Go-to-Market project will address.
SalesChoice must effectively and accurately establish its value and differentiation among potential customers as a one-stop end-to-end growth platform for B2B organizations. Despite its broad and varied use cases the market still identifies the SalesChoice AI Insight Engine™ as a sales forecasting solution, which is its original feature and now constitutes a minor part of the overall solution. The scenario is made more critical by the inclusion of a feature like Mood Insights™ as it positions SalesChoice to sell to two different markets – B2B sales teams and large enterprise operational/Human Resource (HR) teams.
An innovative go-to-market execution is needed to position SalesChoice as a first-of-its-kind extensive AI/Machine Learning (ML)-driven growth platform that helps companies accelerate revenue through a 360-degree focus on hard sales data as well as employee wellness and customer relationships. This rebranding exercise hand in hand with market outreach and sales campaigns will be key to SalesChoice’s scale up in the market.

Faculty Supervisor:

Sara Louise Diamond

Student:

Partner:

SalesChoice

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

Ontario College of Art & Design University

Program: