Stakeholder value propositions and process to identify value that AI adds to an offer

The objective of this strategic project is to define investor and customer value propositions of a new AI-powered offer and a business model for a commercial environment disrupted by COVID-19. The new offer integrates signals from plants’ photos and thermal images with a controller that regulates the flow of food and water administered to the plants.
The expected outcomes of this business strategy project include:
1. Profiles for two target customers and one investor
2. Value proposition to customer profile #1
3. Value proposition to customer profile #2
4. Investor value proposition
5. Customer adoption model for the new offer
6. Model to make money from investing in developing and commercializing the new offer in a post-pandemic environment
7. Controller that regulates flow of food and water
The project will make at least three contributions to the partner organisation:
1. Become the blueprint for the business strategy for a local company to enter the market for artificial intelligence powered applications in agriculture after the pandemic.
2. Approach to assess the value AI brings to customers and investors.
3. Approach to define the customer adoption model.

Faculty Supervisor:

Tony Bailetti

Student:

Partner:

Fairway Green Cannabis

Discipline:

Business

Sector:

Agriculture; Manufacturing; Wholesale trade

University:

Carleton University

Program: