Strategic Management – Transitioning from the Red Ocean to the Blue Ocean: A Case Study of Blueprint Residential Property Management Company

This research is intended to assess Blueprint Residential Property Management Company’s current organizational structure, business processes, system infrastructures, policies, leadership skills, and employees to determine areas of change and realignment to move the organization to a leading-edge service company. The research is also intended to factor in opportunities that need to be tapped into due to the impact of the global COVID-19 pandemic and recent Bill-20 legislation passed by the Government of Alberta. Finally, we will be supporting the organization when deploying some of the identified systems to be replaced to ensure there is employee adoption of these systems.

Faculty Supervisor:

Ajnesh Prasad


Nkem Onyegbula


Blueprint Residential Property Management Company




Real estate and rental and leasing


Royal Roads University



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