Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
MLD Solutions are facing the challenge of creating engagement with their online platform Mozaik.Global that allows users to create, distribute, and sell interactive digital content. This content is created in bite-sized units, currently visualized as cards. The key problem with this new type of digital content is that the company currently does not know how to make this content engaging. To address this problem, we will study the impact of gameful elements to motivate use of Mozaik.Global. Understanding how gameful design can be used for bite-sized information creation and consumption marks a significant research problem, because not many measures or methods exist to assess the effectiveness of such gameful applications in this specific context. Our primary deliverable in this project will be a user research report studying how gameful design elements motivate users in the context of bite-sized content.
Jin-Lan Andrew Cen;Mel Edens;Derrick Wang;Ekaterina Durmanova;Maria Karina Arrambide Figueroa
MLD Solutions Inc.
Information and cultural industries
University of Waterloo
Find the perfect opportunity to put your academic skills and knowledge into practice!Find Projects
The strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.