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My proposal directly builds on my Ph.D. work, which has concerned how musical and theatre improvisation can be applied in business and public health settings to promote cognitive and social-cognitive goals. In particular, Lululemon is interested in harnessing the cognitive principles underlying improvisation in order to promote emotional fitness in two complimentary waysat a human resource level through targeted, research-informed training sessions with Lululemon employees, and at a customer level by the creation of new products and/or in-store experiences that embody the concept of holistic fitness. The goal of my proposal is to facilitate these aims for Lululemon by developing a line of basic cognitive neuroscience research at UBC that seeks to distill down the cause-and-effect impacts of improvisation training so that they can be more directly applied to meet customer and human resource needs.
Rebecca Todd
Sabrina Chang
Lululemon Athletica
Psychology
Other
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