The New Economy: Empowering Business Through Organizational Thinking

Due to consumer demand for social and environmental responsibility, accountability and transparency, businesses are looking to redefine stakeholder value as more than just financial returns. This paradigm shift in business allows for progressive organizational thinking and the adopting of alternative forms of business organization that embed principles of corporate social responsibility. The proposed research will explore alternative business organizations, such as Certified BCorporations and Social Enterprises, to provide a snapshot as to how these models fit in existing businesses and how they will shape a new economy. In addition, the research will aim to identify aspects to consider when accounting for non-financial metrics and what mechanisms businesses need to ensure business continuity while also promoting positive social and environmental impact.

Faculty Supervisor:

Dr. Ian Colquhoun


Jessica Hua


Conscious Brands


Environmental sciences


Environmental industry


Western University



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