Given that plastic pollution in the marine environment has been a critical issue in Canada and in the rest of the world in recent decades, our project aims to provide a possible solution to mitigate plastic waste in the ocean. Previous findings have shown that asking people to make a commitment can effectively change their behaviours. In the current, we will ask people to make a commitment by signing a pledge to reduce their plastic waste. We hypothesize that people who signed the pledge will show a reduction in their plastic waste disposal, compared to those who did not sign. Thus, by reducing plastic consumption can eventually lead to a reduction of plastic waste in the ocean.
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The strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.