Developing a standardized, commercially viable and scalable Software-as-a-Service model which can be customized for customer retention, acquisition, and monetization using predefined adaptation strategies

Apps, mobile games, cloud based services have become ubiquitous and integral to our daily lives. These apps, although free to use, can be expensive to produce and make money either through ads or in-app or program purchases. Companies developing these services have to make software that are not only easy to use and attractive, but […]

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