The company collects survey data from websites which is combined with behavioural data from survey respondents. This combined data set is information rich but can be too sparse for modelling purposes in a straight forward supervised learning context. As such, on-going research concerns optimizing the process by which non-survey related behavioural data can be leveraged […]

User intention prediction of event data, collected during the business process, has become an important topic in Web Analysis and Business Intelligence. Commercial organizations have realized its importance for providing cost-effective opportunities to improve their decision-making in digital marketing strategies. We aim to develop and implement a statistical prediction model to make the prediction of […]