
July 14, 2022
Assessing the effectiveness of plain packaging in reducing smoking rates: A mixed method approach
Plain packaging refers to standardizing cigarette pack font/color, and removing logos. This form of packaging lowers intention to smoke. However, there is a dearth of research on the direct effects of plain packaging on actual smoking behaviour and the mediation of those effects through increased attention to graphic warnings. The proposed project addresses these two […]
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