Everyday millions of customers move through the sales cycles of companies, generating numerous data for potential use. The main objective of the research project is to advance the current state of the art techniques inside the company, with respect to the application of new algorithms on customer behavior data. From a research perspective, access to […]

Every day millions of customers move through the sales cycles of companies, this generates large sources of event data. This project aims to discover, understand and predict the journeys of their customers. On one hand, the project is interested in describing the data at a higher level. This means to apply machine learning techniques, namely […]