Investigating the use of various methods of marketing collaborations, and their success criteria and limitations, of business-with-business and business-with-influencer collaborations in North America.

3337962 Nova Scotia Limited ( is a startup dedicated to help businesses scale, particularly with marketing intelligence. The continuing rapid growth in digital media adoption has resulted in a tremendous increase in collaboration based marketing. Influencer marketing, for instance, was predicted to more than double from $5.5bn in 2019 to $15bn in 2022. However, despite […]

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