Online peer-to-peer healthcare platform – informal caregivers
Develop a recommendation for several elements of Synergiq’s go-to-market strategy/marketing plan for their online peer-to-peer healthcare platform. This particular project is an online peer-to-peer community for informal caregivers – especially those who are supporting loved ones who are suffering from a serious illness or palliative condition. The intern will employ artificial intelligence techniques to discover insights on healthcare-related topics, customers, potential partners and competitors/substitutes from publicly available data. The methodology also involves secondary research, key themes and whitespace assessment, pricing, and market segmentation. The expected outcome is a set of recommendations focused on a go-to-market strategy, channels, pricing, potential customers and partners, features and health topics that the platform should include.
View Full Project DescriptionTina Dacin
Synergiq Solutions
Business
Professional, scientific and technical services
Queen's University
Business Strategy Internship