Nearly three quarters of Canadian consumers support banning single-use plastic food packaging in favour of more sustainable packaging options according (Walker et al., 2021). Barriers at the point-of-purchase, including a lack of availability, limit the purchase of sustainably packaged food in Canada. Due to the COVID-19 pandemic, Canadian consumers are facing additional barriers to purchasing sustainably packaged food products, including increased price sensitivity and safety fears (Scaraboto et al., 2020; Walker et al., 2021).