Social sciences research helps digital marketing firm transcend click rates and page views

Treefrog, based in Newmarket, Ontario, knows all about social media for businesses. It provides a variety of marketing services to clients, including ‘traditional’ social media strategy. But a series of ongoing conversations between Sean Stephens, Treefrog CEO, and Laurie Baker, then an anthropology PhD candidate at York University, sparked a shift in how the company approaches social media.

Ontario start-up engages employees with video games

Ontario organizational development consulting firm ODScore asked just that. Except that instead of using actual video games to engage their clients’ employees, they use the principles that make video games engrossing to engage employees at work.

So when they wanted to develop a new service to tackle bigger organizational changes, ODScore turned to the University of Waterloo’s Games Institute for renewed expertise.

At a meeting with Professor Neil Randall, the company learned that what they thought was a technical challenge, was really one of human relations.

Saskatchewan to battle absenteeism rates by linking health & wellness to productivity

Professor Lorna Butler and her team at the University of Saskatchewan’s College of Nursing and the International Centre for Northern Governance and Development aim to address this issue through a research partnership with the International Mineral Innovation Institute (IMII) and Mitacs’ Accelerate program.

'Scan-to-skate' technology brings customized comfort to the ice

A new research project between Anne-Laure Ménard, a postdoctoral fellow based at Laboratoire d’Imagerie Orthopédique (LIO) at Hopital du Sacré-Coeur in Montreal, and sports equipment company CCM Hockey is integrating biomedical engineering and skate design to provide customized hockey skates. The project began when Anne-Laure started looking into industry opportunities as she was nearing the end of her PhD at Polytechnique Montréal. “I reached out to a professor at École de téchnologie supérieure who happened to be in contact with CCM Hockey,” she explains.

Postcard from Brazil: applying data analytics to Brazilian soccer clubs

When I told my business mentor that I was looking for a unique opportunity that aligned well with my studies, he said, “Why don’t you go abroad then?” Before I could answer him, he told me about the Mitacs Globalink Research Award — it didn’t take long before I was infatuated with the idea.

Video game tech brings auto assembly into the 21st century

At the start of their collaboration, Professor Cort’s team set out to use game-like software to create simulations that mimic a worker’s motions during the installation of parts on the assembly line. 

Biotechnology partnership transforms safety in blood donation processing

From there, new protocols for screening and handling blood products were enacted to prevent the spread of these diseases through blood donation programs.

Over 30 years later, infectious diseases such as Zika and West Nile virus pose new challenges for the safety of blood donation around the world; however, a partnership between a multidisciplinary team of researchers at Université Laval, Quebec-based Phytronix, and international biotechnology firm Waters Corporation could revolutionize screening technology for donated blood products.

Big data takes a shot at crime in Saskatchewan

But now, a partnership between a team of researchers from the University of Regina’s Department of Computer Science and ISM Canada is creating new tools using “big data” that can help to tackle crime on the streets using information from the virtual world.

Seeking a big data solution

Driving fuel cell technology in cars of the future

With a demonstration fleet of B-Class F-Cell vehicles unveiled in 2010, Mercedes-Benz has established itself as a key competitor in this emerging market. The breakthrough came as a result of thousands of hours of research and development into fuel cell technology at Mercedes-Benz’s North American pilot manufacturing plant.

Beehive data creates buzz with farm-to-table technology

Determined to meet new standards for food traceability, head apiarist Allan Campbell sought a technology-based solution to improve record keeping and management of his entire beekeeping operation.

Allan turned to Bruce Hardy, CEO of Winnipeg software company Function Four, for his expertise in software-based records management.

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