Investors always face the dilemma of risk and return: risky investments offer better returns on average, but also dismal returns once in a while. Goal-based Wealth management is a rather natural way of communicating the “risk vs return” to an investor. Essentially, he or she is asked to define a financial goal over a time horizon (for example, having 1M$ in 10 years), and the probability of attaining this goal is optimized on the basis of historical data, yielding for example an 83% chance of success. If the investor is unhappy with this probability, the goal can be downsized.