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With a fresh look and clearer value proposition, the organization affirms its commitment to bringing innovation into reach.
November 23, 2023
Vancouver, BC — Mitacs is thrilled to announce the result of an 18-month-long brand transformation journey. The Canadian not-for-profit organization is launching a new visual identity, positioning, and value proposition that makes clearer who Mitacs is and what it does.
The new brand is a result of an in-depth process into Mitacs’s purpose and value, which included consultations with key stakeholders. It reflects the organization’s commitment to bringing innovation to more people in more places across Canada and around the world.
Aligned with the Strategic Plan launched in 2021, the brand transformation prioritized accessibility from the start, ensuring that the design system is inclusive for all users.
Creating the conditions to turn new knowledge into impact
Mitacs makes investing in new knowledge easier through access to top researchers, flexible project plans, and co-investments in talent. With a workforce distributed from coast to coast to coast, and regional hubs in Vancouver, Montréal, Toronto, and Ottawa, Mitacs teams work closely with businesses, researchers, and governments to create new pathways to safer cities, better healthcare, improved products, a cleaner environment, and a more diverse and inclusive economy.
In 2024, Mitacs celebrates 25 years of driving impactful collaborations in Canada and abroad. With the new identity, the organization takes a step further in advancing inclusive innovation, translating invaluable research into commercial applications, and pairing ingenuity with breakthrough technologies. Mitacs is presenting innovation in ways that are relevant, easy to absorb, and inspiring to the entire ecosystem.
Along with the new brand, Mitacs is launching a new website, which will enhance user experience and provide valuable content to engage the community and reach a broader audience.
Watch the video below to embark on Mitacs’s brand transformation.
Quotes
John Hepburn, CEO, Mitacs
“The new Mitacs brand embodies who we are, all we hope to achieve, and signals a bright future for our organization. As we embark on our 25th year as a national innovation organization, we take stock of all we’ve accomplished and look ahead to how we will continue to realize our vision, mission, and purpose. While much has changed, one thing remains the same: our commitment to bringing innovation into reach. It is with heartfelt gratitude that I thank our partners for accompanying us on this journey. Together, we’ll continue to foster knowledge, encourage collaboration, and empower the next generation of researchers and innovators.”
Jacqueline Wallace, Vice-President, Marketing and Communications, Mitacs
“The Mitacs brand transformation exemplifies our commitment to innovation, excellence, and creativity. As part of this rebrand, you’ll witness a fresh look and feel, an updated strategy and positioning, and a renewed sense of purpose. It’s been a remarkable process to lead and represents an exciting moment in our organization’s history.”
About Mitacs
Mitacs works to bring innovation to more people in more places across Canada and around the world. Mitacs makes investing in new knowledge easier through access to top researchers, flexible project plans, and co-investments in talent.
A not-for-profit organization, Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.
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