Analysis of factors impacting views and revenue of digital assets on YouTube

This research project will focus on factors increasing viewership and revenue on Boat Rocker Media’s digital assets on YouTube. Combination of datasets from various sources such as YouTube revenue reporting, YouTube data and analytics Application Program Interfaces (API’s), and social media will be used in an explanatory analysis and statistical modeling to get new insights. The project will involve integration of data from various sources as well as data cleansing. The result of analysis will help Boat Rocker Media increase the number of views on its digital assets, retain the current viewers, understand factors that attract viewers, and create new policies to engage the audience of its digital assets on YouTube.

Faculty Supervisor:

Nathan Taback


Sayed Hassan Naqawi


Boat Rocker Media


Computer science


Media and communications




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