Big Data Processing and Analysis

Addictive Mobility is a leading online advertising company in Canada. The success of ad campaigns drives the majority of the company revenue. Exploring advanced machine-learning techniques to efficiently control an ad's performance is crucial to the company strategy. The objective of the proposed project is to optimize the real-time bidding system in the sense that delivery has been carried out in real-time and within a time-interval of 100 ms. As we mentioned, this problem is highly complex and we can break it into several subproblems each of which can be a major area in machine learning.

Faculty Supervisor:

Dr. Anthony Bonner


Guilherme Trein


Addictive Mobility


Computer science


Digital media


University of Toronto



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