BSI Internship Application with Trust Science

The most important and immediate need for the marketing function is to gain “thought leadership” for Trust science as a company, its credit bureau 2.0 ® Fintech SaaS, and for its Founder CEO, Evan Chrapko, as a leader in the industry. After Evan was named as a “Leader in Lending” by the Canadian Lenders’ Association in Toronto 12 months ago and the company was graced by an industry-specific trade magazine as one of the “Smartest Companies to Watch” in the sector, we believe that there is a strong need to promote Trust Science’s capabilities to Executives who are in charge of lending & risk-mitigation at financial institutions. Additionally, the project will focus on locating and bringing in Marketing Qualified Leads (MQL) that the sales organization can then determine to be Sales Qualified Leads (SQL). Establishing “Thought Leadership” can assist with these needs, but so can activities like Account Based Marketing (ABM) and various electronic/virtual outreach avenues (given that physical trade shows are not currently possible). Taken together, the above prime directives for marketing will rapidly attract prospective customers to engage with Trust Science and aid in shortening any resulting sales cycle.

Faculty Supervisor:

Michael Maier

Student:

Partner:

Trust Science Inc.

Discipline:

Business

Sector:

Finance and Insurance

University:

University of Alberta

Program: