Business Analyst

HealthQb needs to acutely understand the customer and end-user needs, such that it can position its product in this new normal of COVID “World”. The allied health industry requires support in delivering services to its clients in the new era, and people suffering from chronic illness require multidisciplinary teams to address their overall health problems.
The intern position will be responsible for supporting the company in developing a go-to-market plan that will bring HealthQb’s product to 50,000 allied health practitioners in Canada and their millions of clients suffering from chronic conditions.
The project will be based on developing the go-to-market plan for the company in collaboration with the executives, customer advisory board, and other interns working for the company. The key aspects of the go-to-market plan include:
• Target customer market analytics: conducting both a macro analysis of clinic and clinician structure and complemented with targeted customer discovery
• Systems analytics: IT systems in the target market, which HealthQb’s product will integrate with
• Competitor intelligence: analysis of competitors and complements
• Financial model: sales & marketing budget, product development budget, operations (i.e. after sales) and general overhead
• Company valuation metrics

Faculty Supervisor:

Robert Helsley

Student:

Partner:

HealthQB Technologies

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

The University of British Columbia

Program: