Related projects
Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
Demand estimation in consumer-packaged goods market using BLP method
Leveraging the entirety of point of sale and loyalty data collected across a category, as well as additional socio-economic and other supporting data sources, apply statistical modelling to identify the own-price elasticity of demand and cross-price elasticity of demand at regular and promoted price points across Unilever’s portfolio within that category. Subsequently measuring the promotional cannibalization of Unilever’s temporary price reduction activities across the market to assess the promotional events with the highest return on investment and revenue optimization potential.
Faculty Supervisor:
Ricardas Zitikis
Student:
Partner:
Unilever Canada Inc
Discipline:
Mathematics
Sector:
Manufacturing; Wholesale trade
University:
The University of Western Ontario
Program:
Accelerate
Current openings
Find the perfect opportunity to put your academic skills and knowledge into practice!
Find Projects
International
Load More
International
Load More
