Designing, developing and implementation of innovative analytics process to capture insights from multiple marketing platforms

This project aims to build a tool that will help the company automatically gather and analyze data from multiple platforms, such as Google Analytics, Linkedin and Hotjar. This tool will save the company time by removing the need to manually gather and analyze data and will also help the marketing team finding the best strategy to approach customers, either potential or current ones.
With regards to current customers, this project will help the company by gathering feedback on what customers like about the product, what they find most useful, what they find challenging, what improvements they would like to see in the product and so forth.

With regards to new customers, this projects will help the company find out who is our target market and where it is located, how can it be best approached, what problems our potential clients face that they seek to solve by purchasing our product and so forth.
Finding answers to these questions is aimed at improving the overall strategy that the company uses to market itself, acquire new clients and retain them. Furthermore, answers to these questions will lead to better product features, a better pricing model and a more satisfied customer base.

Faculty Supervisor:

Jianyun Tang

Student:

Partner:

Creatros

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

Memorial University of Newfoundland

Program: